Real estate agents know that time is money in the fast-paced property market. A listing that lingers on the market longer than necessary can lead to price reductions, increased competition, and a lack of interest from buyers. But there’s good news: By leveraging professional property readiness services, agents can significantly reduce the time a property spends on the market.
In this article, we’ll explore how property staging, professional cleaning, maintenance coordination, and other services can help cut days on the MLS, improve buyer appeal, and ultimately drive faster sales.
The Impact of Property Readiness on Time on Market
When a home is prepared for sale in a professional and thoughtful way, it makes a lasting impression on potential buyers, which is critical for a quicker sale. A study from the National Association of Realtors (NAR) found that staged homes sell 73% faster than non-staged homes.
The property readiness services that MPC provides, such as cleaning, painting, landscaping, and staging coordination, are designed to ensure homes shine on the market. By addressing both the aesthetic and practical needs of a property, these services elevate the appeal and readiness of homes, directly impacting how quickly they sell.
How Staging and Maintenance Coordination Help Speed Up the Sale
1. Professional Staging: Transforming Spaces for Faster Offers
Staging is more than just placing furniture. A professional stager understands how to highlight the best features of a home, making it feel welcoming, spacious, and move-in ready. Staging reduces time on market by up to 20% according to NAR research.
Case Study: A Seattle-area real estate agent worked with Moore Property Care’s staging service on a mid-range family home that had sat on the market for 6 months. After staging, the home received multiple offers within the first week and sold for 10% above asking price.
Staging highlights a home’s best features and allows buyers to form an emotional connection with the property, leading to faster offers and fewer price reductions.
2. Deep Cleaning and Detailing: Creating a Clean, Move-in Ready Environment
A clean home is a welcoming home. Properties that have been cleaned professionally, especially in kitchens, bathrooms, and high-traffic areas, appeal to buyers who want a home that’s ready to move into without needing immediate renovations or cleaning.
Case Study: In another example, a real estate agent in Bellevue utilized our Move-In/Move-Out cleaning service on a listing that had sat stagnant for over a month. After the property was thoroughly cleaned and detailed, interest surged, and the home went under contract in just 4 days.
The Role of Maintenance Coordination in Reducing Days on Market
3. Handling Minor Repairs and Maintenance
Minor repairs and preventive maintenance can often be overlooked, but they are essential to ensure a home is in optimal condition. Addressing these issues, such as fixing leaky faucets, touching up paint, and servicing HVAC systems, creates a positive first impression and reduces concerns from potential buyers.
Case Study: An agent in Redmond worked with MPC to handle minor repairs and pressure washing. After these tasks were completed, the home sold 20% faster compared to a similar listing in the same neighborhood.
How to Integrate Property Readiness Services Into Your Listings
Integrating property readiness services into your listings should be seen as an investment that enhances the home’s value, appeal, and desirability. Here’s how real estate agents can effectively incorporate these services:
4. Build Property Readiness into Your Listing Strategy
Property readiness services should be part of your listing prep checklist. If you incorporate services like staging, maintenance, and cleaning upfront, it ensures that the property is ready to show at its best from day one, helping you avoid costly price drops or extended market times.
Pro Tip: When listing a home, build in time for staging and cleaning before it hits the MLS. A well-coordinated timeline ensures the home is market-ready without delays.
5. Communicate the Value of Property Readiness to Sellers
Educating sellers on the value of property readiness is key. While they may initially be hesitant to invest in services like staging or repairs, emphasizing the long-term value, such as higher sale prices, faster offers, and fewer negotiations, can persuade them to make the necessary preparations.
The Financial Impact: Higher Sale Prices and Faster Offers
Investing in property readiness can directly impact a home’s sale price and time on market. Here’s a quick breakdown of how these services can translate into faster sales and higher profits:
Staging: Homes that are professionally staged can sell for up to 17% more than non-staged homes according to NAR.
Repairs and Maintenance: Homes that have been maintained and cleaned attract buyers who are willing to pay premium prices for properties that are move-in ready.
Curb Appeal: Landscaping and exterior maintenance ensure a home’s first impression is positive, leading to more showings and quicker offers.
Ready to Sell Faster?
At Moore Property Care, we offer the expertise and coordination to ensure your listings stand out. Let us help you create lasting impressions that drive quicker offers and higher sale prices.
Contact us today to learn more about how our professional property readiness services can support your real estate listings. We’ll work with you to ensure your properties are market-ready and attract the best buyers, fast.
Frequently Asked Questions
1. How much faster do staged homes sell?
Staged homes sell 73% faster than non-staged homes, according to NAR.
2. Which property readiness services are most important?
Key services include staging, cleaning, maintenance, and landscaping to improve appeal and reduce time on market.
3. Do property readiness services affect the sale price?
Yes, staged homes can sell for up to 17% more, and well-maintained properties attract higher offers.
4. How should I incorporate property readiness into my listings?
Add staging, cleaning, and repairs to your listing prep checklist, ensuring everything is market-ready before listing.
5. What’s the ROI of property readiness services?
Investing in property readiness leads to faster offers and higher sale prices, making it a valuable investment.